Short essays introduce each volume (one dedicated to the 50s, the other the 60s), and help to illustrate how both the industry and society evolved over that period in terms of everything from sexism to alcohol consumption. maybe you'd better light up a Marlboro"? Did anyone actually fall for the "refreshing new note in printed acetate foulard neckwear" that was Manhattan's line of "side glance" ties (translation: novelty ties with the pattern down one side)? You'd be hard pressed not to smirk at some of the ideas that made the cut: did babies really advertise cigarettes in 1950 with lines such as "Before you scold me, Mom. A beautifully designed romp through those decades, this coffee-table tome is both thought-provoking and amusing, much like good marketing. Many of the campaigns of the 50s and 60s are included in Taschen's compendium of mid-century advertising created by the real masterminds of Madison Avenue (who coined the term "Mad men" themselves).
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